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For café partners

The customers you want, returning on a schedule.

CoffeePass brings independent cafés subscribers with a built-in reason to return — and requires nothing extra from your team. An employer-funded allowance stream is in development and will run through the same partnership.

A premium café interior — the quality standard CoffeePass partners represent

What partners get

Built for what cafés actually need.

Subscribers who return

Members pay monthly, so visiting is the whole point of their membership.

No operational disruption

No hardware, no integrations, no change to how your team works.

Built for repeat visits

CoffeePass is designed around return behaviour, not one-off discovery.

CoffeePass costs nothing to join.

There is no upfront cost to becoming a partner. Members pay CoffeePass monthly for their membership, and partner cafés simply honour member pricing at the counter — so the value you give is tied directly to a customer who has already walked through your door.

An individual CoffeePass member enjoying coffee at a quality independent café

Live today — Individual members

Subscribers who return because their membership demands it.

Individual members pay a monthly CoffeePass subscription for a standing discount on espresso drinks at partner cafés. Their subscription only delivers value when they visit — so they do. Consistently, week after week, because that is the entire point of paying monthly.

Most platforms give you traffic.

CoffeePass gives you customers.

Traffic visits once. Customers return. The difference is what your café is built on.

In development

Coming next — Employer-funded allowance

Whole offices, with their coffee already paid for.

The next phase lets companies fund a monthly allowance of espresso-based drinks for their staff. Employees choose where to spend it, CoffeePass settles directly with you, and they pay nothing at the counter. For a café near an office, that is a stream of weekday customers arriving with their coffee already paid for.

Partner cafés will be included automatically when it launches. Nothing extra to sign, no integration, and no change to how your team works.

A professional using their employer-funded CoffeePass allowance at a partner café

Revenue over time

What compounding revenue looks like.

Individual subscribers build a habit, and habits compound — the longer a café is on CoffeePass, the more embedded its customers become. The projection below also assumes the employer-funded stream arriving as planned.

With CoffeePass
Without CoffeePass

Illustrative projection, not a forecast based on observed data. Assumes consistent individual subscriber growth and adoption of the employer-funded allowance stream once it launches, over a 12-month period.

Day to day

Seamless for your team.

01

Member orders as normal

No vouchers, no printed codes, no awkward process. CoffeePass customers order exactly as any other guest.

02

You validate a code

The member presents a rotating 6-digit code from their app. Your team enters it into the CoffeePass staff portal — a simple webpage, no hardware required.

03

Everything else is automatic

The redemption is logged to your café and appears in your portal. You take payment exactly as you do now, on your own till — the discount is simply applied to the sale.

Your numbers

Your data. Your decision.

Every redemption is logged to your café and visible in your portal — how many, and when. As the numbers build we will show you how much of it is genuinely new custom, because that is the only figure that tells you what this is worth.

The standard

Selective by design. For good reason.

Every member trusts that cafés on CoffeePass meet a standard. That trust is what makes the membership worth paying for. We visit every café twice, on different days, before it goes on the list.

What we look for

  • Specialty coffee, and a roaster you can name
  • Espresso that is as good on a Tuesday as on a Saturday
  • Somewhere we would send a friend
  • Hours you can trust and a team that will remember the flow exists
A refined independent café interior representing the CoffeePass founding partner standard

Become a partner

Join the founding partner group.

Founding partners join on terms built for the long term, are listed in the app from launch, and help shape how the platform develops.

Every application is reviewed personally. Strong fits hear from us within a week.

Already a partner

Sign in to your portal.

Two separate places, so the right person sees the right thing — owners manage the café, and baristas confirm redemptions at the counter.